<aside> ❓ TEMPLATE NOTE: Insert additional sections or sub-section as it makes sense based on the project. This is just a very basic starting point for a simple product brief.

</aside>

Product Strategy

MVP Vision

Future Vision

Key Audiences & Value Propositions

Success Metrics

• [Objective 1]
  • [Key result; you should have 2-3 of these and they should be measureable]
  • [Key result]
  • [Key result]
• [Objective 2]
  • [Key result]
  • [Key result]

Product Definition & Requirements

[List high-level requirements here or link to another place, such as a user story map, where requirements are documented]

Technical Approach

[Details about technical approach here]

Research & MVP Delivery Approach

[Details about user research, testing, & delivery here]